Sony announce Davido signing – Sony Music have officially announced the signing of superstar Nigerian act Davido to a worldwide deal.
According to Sony Music, the deal signals the company’s intent to gain a firm footing in Lagos, Nigeria.
“This deal represents a step forward for Sony Music Entertainment as it grows its roots in Africa,” the statement read. “Announcing its official presence in Lagos, Nigeria verifies Sony Music Entertainment’s decision to pursue new business via the introduction of on-the-ground operating entities in an expanded number of markets in the region.”
“The timing of the decision is based on the convergence of a number of positive indicators in Africa’s economy and positive signs in the music industry.”
“We are thrilled to welcome Davido into the Sony Music family,” Sony Music’s President, Northern & Eastern Europe and Africa, Adam Granite said. “We are very much looking forward to bringing one of Africa’s biggest stars to the world. We are also excited to partner with Kamal Ajiboye, Davido’s manager as well as Efe Ogbeni, who will be executive producing the album on our behalf.”
Davido also expressed his happiness at the deal, saying he was going to make the continent and his fans proud.
“Music is the universal language that unites and betters the world. It’s always been my dream to take my music and culture to all corners of the world so I’m blessed to be partnering with Sony Music Entertainment on this next chapter. My number one aim is to make my fans and Africa proud”